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Surely you’ve heard of the whole new dimension Pepsi is moving in to … During the Pepsi Refresh Project, Pepsi is granting the public the chance to win grants from $5,000 up to $250,000 throughout the year. Contestants submit their do-good ideas for consideration, and the public votes on those they like best. What’s the point? To "foster innovation in social good," says Pepsi.
Pepsi isn’t the only big name behind the initiative. Demi Moore and Kevin Bacon have declared somewhat of a war – albeit a good one – for the cause, taking their own charitable initiatives to another level. Wondering who’s winning? Demi, with about 75% of the votes as of February 9 – and wOw recently got the chance to talk to the lead lady.
Says Demi to wOw, "I am so, so pleased to be part of such a great initiative. And really, who better to decide where resources go for charity than those most passionate about making a positive difference?" Demi’s Pepsi Refresh idea is GEMS – Girls Educational and Mentoring Services, which benefits women who have fallen victim to domestic trafficking and sexual abuse and exploitation. While Bacon’s idea is also fabulous – sixdegrees.org, which is a gift card program wherein the card is redeemable for charity – Demi’s idea is taking off.
Demi continues in her conversation wOw: "Through the DNA Foundation my husband [Ashton Kutcher] and I are on a mission to end slavery and human trafficking starting right here in America, which is why my Pepsi Refresh idea was to support GEMS-Girls Education and Mentoring Services. With $250k, GEMS would be able to train ten outreach workers, who in turn could reach thousands of girls who are victims of sexual exploitation, domestic trafficking and slavery, helping them to exit the commercial sex industry and reintegrate into society as healthy, safe and productive individuals. The average age of entry into the commercial sex industry is 12 to 14 years old with estimates of 100 to 300 thousand children who are enslaved in the United States today. As long as even one person is enslaved – we are all enslaved. I am grateful for this innovative opportunity that Pepsi has created for us all to come together to Refresh our communities, our lives and our world!"