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Tom Merilahtis Blog (1)

FROM CORPORATE SOCIAL RESPONSIBILITY TO MULTILATERAL MARKETING COMMUNICATION

From a marketer’s point of view, Corporate Social Responsibility (CSR) should be seen as a corporate - non-profit partnership, where the objectives are both the mission of the non-profit organization and the business purpose of the company.

Partnerships should be mutually beneficial relationships that involve the exchange of something of value from each participant, and clear responsibilities, shared… Fortfahren

Hinzugefügt von Tom Merilahti am 27. Februar 2010 um 6:00am — Keine Kommentare